From roads around the world to the gravel trails of the Eastern Townships, Sam Roy has never lost his connection to Québec or his drive to explore. A story of roots, shared values, and the joy of riding, with the B01 along for the adventure.
Back on the roads and trails of the Eastern Townships, Sam Roy shares his connection to Québec, what brought him to Baumier, and his experience riding the B01.
Sam Roy has covered a lot of ground. Through his travels and cycling adventures, he's discovered all kinds of roads, terrain, and ways to ride. But no matter how many kilometres he's put in elsewhere, his connection to Québec has never faded.
We caught up with him in Sutton, in the Eastern Townships, for a day on gravel. A place where quiet roads meet gravel trails, mountains are never far away, and every turn makes you want to extend the ride just a little longer.
A Bike Made to Play
There's something special about the freedom of riding without overthinking it. Picking up speed on a beautiful stretch of road, flowing through corners, or turning onto a gravel path simply because it looks interesting.
That's part of what makes cycling so much fun.
For someone like Sam, who's ridden all kinds of terrain around the world, versatility opens the door to even more possibilities. There's no need to choose between a fast road ride and an adventure on gravel. Both can be part of the same day.
That's also the spirit behind the B01: a fast, responsive bike that's always ready to follow the road, wherever it leads.
A Story of Shared Values
Beyond the kilometres, it's also the people and stories that bring us together.
Even though his adventures take him far from home, Sam has always maintained a strong connection to Québec. It's something that resonates with our own story and our commitment to designing and manufacturing bikes right here in Montréal.
At Baumier, we believe in local craftsmanship, in thinking differently, and in the possibility of creating something here that can travel anywhere in the world.
It's these shared values, along with our passion for cycling, that brought Sam into the Baumier adventure.
Kilometres That Speak for Themselves
After countless journeys, long days in the saddle, and unfamiliar roads, you start to understand what really matters in a bike.
Experience brings a perspective that no spec sheet can replace. You learn to appreciate the little details, the way a bike handles different terrain, and the confidence that makes you want to keep going just a little further.
Since riding the B01, Sam has taken it along on his adventures, across roads far different from those of Montréal, where it was first conceived.
And yet, sometimes it's when you return to ride close to home that you rediscover what made you want to set off in the first place.
A day in Sutton with Sam Roy. Gravel roads, a B01, and the simple joy of riding.
Built here. Made to go far.
