Why
Baumier?
Because we love people and the planet as much as we love cycling.
And, we want to live and share our passion without sacrificing our values.
To achieve this,
we want to create
a bike.
Human
centered.
Our team
Baumier revolves around love. Love of the planet and love of those who explore it on two wheels.
A project for all those who want to move better, consume better, and live better together.
Our model reflects this ethos - through and through.
It's a model driven by action and guided by collective strength. Where every person is free to contribute with authenticity and creativity.
Carried by
the road.
Our ambassadors
Beyond the team, there is a community.
Cyclists who explore, who push their limits, who share their stories out on the road.
Our ambassadors each embody a shared passion, in their own way.
Inspired by Opale companies.
Lead by our own values.
With others and
ourselves.
We openly share our actions, results and ambitions with respect and without fear.
Because that's how we build lasting trust.
Towards conviction and
emotion.
We dare to make bold decisions that are true to our values.
Because we know that it takes a certain level of bravery (and vulnerability) to develop innovative and responsible solutions that change the course of history.
To decide and
thrive.
Every person brings with them a unique depth of knowledge and vulnerability. And we encourage it all.
It's this very emotional intelligence that we lean on to address complex challenges and move towards success, together.
To the group and
the planet.
Each team member adheres first and foremost to Baumier's environmental policy.
Reliably and thoughtfully, they're encouraged and supported in making important decisions that propel the whole company forward.
With 1% of our sales.
Every year.
Baumier is a member of 1% for the Planet. Every year, we give 1% of our sales to certified environmental organizations.
Because building bikes isn't enough. We also need to protect the roads, forests and landscapes we ride through.
The Teal model
in two books
Let my people go surfing
par Yvon Chouinard
"Work had to be enjoyable on a daily basis. We all had to come to work on the balls of our feet and go up the stairs two steps at a time."
On the road to a more sustainable bike
Step by step
Creating a model that's both local and sustainable is a test of endurance. So to succeed, we take it a step at a time.
To guide us on this adventure, Baumier has implemented a rigorous system designed to limit the ecological impact of each stage of production.
