Inspired by nature, guided by conviction
The true essence of Baumier
Our mission
At Baumier, cycling is more than just a ride – it's a commitment. We design products that combine performance and sustainability, offering the pure freedom of cycling in harmony with nature.
Our philosophy
Riding differently, moving forward consciously. We envision a cycling industry where innovation supports our values of responsibility, transparency, integrity and freedom. With every product, we aim to redefine mobility in harmony with the people and their ecosystem.
Why Baumier
“Baumier” refers to the balsam fir, an emblematic tree in the Quebec landscape; a symbol of strength and resilience. Its ability to survive the harshest climates and its medicinal virtues inspire our products: resistant, durable and geared up to rise to any challenge, one season at a time.
Our core values
WHAT KEEPS US BALANCED
RESPONSIBILITY
Continually sharpening our focus on new ways to reduce our impact and uphold our commitments to the environment and our community.
Transparency
Openly sharing our actions, choices and ambitions to build lasting loyalty with our stakeholders, community and customers.
Integrity
Making bold choices that are consistent with our values.
Freedom
Offering the space and tools to ride further and fully express ourselves.
Defined by balance
Every decision, every product reflects our true commitment to people and the planet.
